Service as a markering and logistics category
Abstract
Service as a markering and logistics category
Incoming article date: 25.09.2013In the article was shown the essence of the concept of "service" from the standpoint of marketing and logistic activities, the service dualism, the assessment of service of marketing and logistic positions. In the article was made an attempt to differentiate service operations to marketing or logistics activities in the aim of improving the management process of customer service and competitiveness of the company
Keywords: service, service management, logistics service, marketing service, service assessment