The research devoted to the kinematic mechanism for turning rope of ladle excavator, in the article considered the part of the trajectory of the work process: this process make the turning of the grip relatively to the arrow with the same time turning ladle relatively to the grip. The ladle turning is made because of additional kinematic connection between the ladle and grip and / jr the arrow and implementing internal forces due to the mutual position of the corresponding arrow and grip.

Keywords: the rope excavator, the ladle turning, kinematics, the analitical investigation

In the article a number of approaches to a flapping wing pilotless vehicle control system synthesis are analyzed. Referred type of pilotless vehicles is possessed of a number of advantages compared to the traditional schemes, but requires a special approach to control system creation because of strong nonlinearity and multicoupling of a controlling object mathematical model. As a result of a control system synthesis approaches analysis a synergetic approach was marked out as the most adequate for the mentioned above type of controlling objects. An idea of prognostics application for the goal of reaching of adaptive control is also set forth. In this case parameters of an object of control and parameters of ambient both are to be forecasted whereby an adaptive behavior of an object of control is expected to be achieved.

Keywords: control system, pilotless vehicle, control theory, “barrier of dimensionality”, synergetic approach, adaptation, prognostic.

In the article the features of the visualization for the impact on consumer’s behavior are discussed. There is described an experiment conducted by the authors to assess the impact of neuromarketing methods on customers.

Keywords: neuromarketing, visualization, experiment, the impact on the consumer

In the article the features of the use of neuromarketing to influence the purchasing behavior in retail are discussed. There is described an experiment conducted with the combination of neuromarketing techniques to influence the minds of consumers.

Keywords: neuromarketing,experiment, the impact on the consumer, retail branding

The problem of synthesis of management by spatial orientation of GSP realized in real scale, its spatial situation providing high-precision definition in conditions of action of hindrances is considered.

Keywords: the inertial navigation system, the gyrostabilized platform, optimum control

In the article was shown the essence of the concept of "service" from the standpoint of marketing and logistic activities, the service dualism, the assessment of service of marketing and logistic positions. In the article was made an attempt to differentiate service operations to marketing or logistics activities in the aim of improving the management process of customer service and competitiveness of the company

Keywords: service, service management, logistics service, marketing service, service assessment

In the article was discusses the problem of assessing the effectiveness of marketing research with the help of different methods; was done an attempt to identify the approaches to determining the effectiveness of marketing research based on their goals. Also was developed the formulas for quantitative evaluation of the effectiveness of marketing research.

Keywords: the efficiency of marketing research, assessment of marketing researches, economic efficiency of marketing research

  The purpose of this work is identification of optimum methods of an as-sessment of a resistance to stress in work of the modern organizations of a services sector. This article considers the major factors influencing effective work of the personnel in a services sector under the influence of various stressful situations.  Categories of the workers who are most subject to psychological instability on workers are defined.   

Keywords: resistance to stress, testing methods, service economy

Carbothermal synthesis method on substrates of a-Al2O3 thin film with sublayers ZnO: Ga, using copper as a catalyst for the arrays obtained by varying the zinc oxide rod morphology. It was established that growth of the rods occurs direction perpendicular to the substrate using a thin (~ 1 nm) layers of the catalyst. With increasing thickness of the catalyst layer to 3 nm rods growth occurs at an angle to the surface of the rod with a mutual orientation in the plane of the substrate surface at angles that are multiples of 60 °. Also, the selectivity demonstrated growth ZnO rods arrays on portions of the substrate coated with the catalyst.
Keywords: zinc oxide, micro - and nanorods carbothermic synthesis method, film sublayer growth catalyst.

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