University marketing: market policy, innovative self-employment of graduates and creation of hi-tech startups. Part 2

Abstract

University marketing: market policy, innovative self-employment of graduates and creation of hi-tech startups. Part 2

B.Y. Serbinovskiy, L.G. Zvereva, D.E. Klevakov

Incoming article date: 07.03.2013

The results of application development of the marketing concept, the market policy of the university, the education services and conditions for self-learners and graduates are given. Special attention is paid to the  self-employment of graduates, focused on startups, high technology and scientific capacity production, as potential innovators of Russian economy modernization. The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment.

Keywords: Marketing, market policy, university, educational services, self-employment, startup, new economy, knowledge economy, high-technologies, scientific capacity production