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PEST Analysis of the organization piggy

Abstract

PEST Analysis of the organization piggy

Tsyganov A.V.

Incoming article date: 01.04.2019

The innovative development of the transport system of Russia through the organization piggyback transportation based on the technological interaction of railway and automobile transport is considered. The implementation of innovative solutions requires consideration of environmental factors, the assessment of which in this article was carried out by means of PEST Analysis. The characteristics of four groups of factors are given: political, economic, socio-cultural and technological. Their positive and negative impact on the innovation activity of the Joint Stock Company «Russian Railways» has been determined. Political and economic factors that require the development of strategic management decisions at the state level have the highest priority in terms of their influence on the introduction of piggyback transportation.

Keywords: transport, piggyback, piggyback transportation, innovative development, factor, PEST Analysis