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Simulation of the design activity diversification of innovative enterprise

Abstract

Simulation of the design activity diversification of innovative enterprise

Petukhova A.V.

Incoming article date: 07.02.2023

The article considered retail as a system that includes complex systems. involves consideration of a proposed system associated with multiple non-linear relationships and the presence of hidden influences. Proposed an application of the algorithm for solving a reverse problem during strategic planning in retail to help in understanding complex processes that change depending on the effectiveness of the implementation of the strategy.

Keywords: strategic planning, retail, reverse modeling perspective, fuzzy cognitive maps, management in complex systems