The experience of the use of neuromarketing in retail

Abstract

The experience of the use of neuromarketing in retail

R.S. Khan, V.V. Surkov

Incoming article date: 18.11.2013

In the article the features of the use of neuromarketing to influence the purchasing behavior in retail are discussed. There is described an experiment conducted with the combination of neuromarketing techniques to influence the minds of consumers.

Keywords: neuromarketing,experiment, the impact on the consumer, retail branding