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About features of ensuring efficiency of marketing communications in the construction sphere

Abstract

About features of ensuring efficiency of marketing communications in the construction sphere

Khan R.S., Surkov V.V.

Incoming article date: 28.10.2015

Article is devoted to questions of features of providing effective communication policy of the construction enterprises. Questions of the organization of marketing communications in the construction sphere through the specifics of branch are considered.

Keywords: marketing communications, efficiency of marketing communications, features of marketing communications in the construction sphere