Analysis of the impact of neural networks on the effectiveness of online commerce: exploring the potential and prospects of application
Abstract
Analysis of the impact of neural networks on the effectiveness of online commerce: exploring the potential and prospects of application
Incoming article date: 18.03.2024With the development of scientific and technological progress, the use of modern data forecasting methods is becoming an increasingly necessary and important task in analyzing the economic activity of any enterprise, since business operations can generate a very large amount of data. This article is devoted to the study of methods for forecasting financial and trade indicators using neural networks for enterprises of the Krasnodar Territory. The indicators under consideration are the company's revenue for the reporting period, the number of published (available for sale) goods, as well as the number of ordered goods during the day, week and month. In this study, a multilayer perceptron is considered in detail, which can be used in revenue forecasting tasks using neural networks, and neural network predictive models "MLP 21-8-1", "MLP 21-6-1", and "MLP 20-10-1" are built based on data from the online auto chemistry store Profline-23.
Keywords: automated neural networks, marketplaces, forecasting, neural network models, mathematical models, forecasting methods