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Methodology for monitoring perception of the cultural complex


Methodology for monitoring perception of the cultural complex

Mochtchenko I.N., Ivanova M.I.

Incoming article date: 13.10.2014

Substantiated the technique of monitoring the state of the cultural complex of the city or the subject of the Russian Federation, based on sentinel populations. The study was conducted among the students of the 2nd year RGSU. As an integral indicator of the development of the cultural complex and the its individual components, use one of the cultural components of the group setting - the level of emotional perception of the relevant components. Normalized between -1 (total rejection) to 1 (absolute satisfaction). Primary data obtained questionnaires, one of projective techniques - by Charles Osgood's semantic differential. Interpretation of the results carried out on the basis of the theory of perception Information respondent suggested Coombs - ideal point model. Levels of perception are calculated in the linear approximation, as well as in the non-linear model, which we developed based on the concept of typicality, in terms of the theory of catastrophes. In contrast to the conventional approach of technology of semantic differential, calculations are performed not by the average semantic portraits, and by individual, using multi-agent modeling package Any Logic. Ultimately, calculated the distribution of function level of emotional perception of infrastructure and cultural life of the city as a whole on respondents. It is shown that the distribution function of the level of emotional perception of cultural infrastructure and cultural level of the city as a whole is almost the same. It was found that the emotional perception of the students strongly smeared cultural infrastructure, from strongly negative (-1) to a significant positive (+0.8). The main result - shows prospect the offered technique for assessment of development of the cultural infrastructure of the city as a whole, and for the analysis of cultural deprivation separate groups of the population.

Keywords: monitoring, cultural infrastructure, cultural level of the city life, cultural attitudes, emotional level of perception, semantic differential, projective techniques, nonlinear model, ideal point, catastrophe theory, typicality