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Conflict character models of driving in Russian society: the influence of gender stereotypes


Conflict character models of driving in Russian society: the influence of gender stereotypes

Ivanova N.B., Kovalev V.V., Sazhina L.V.

Incoming article date: 23.06.2015

Studies of social stereotypes and stereotyping mechanisms as part of the process of social cognition occupy priority places in the research of images of interacting partners. The problems of accentuation stereotypes in real behavior and activity of individuals in the field of road traffic (drivers, pedestrians, representatives of DPS) today only acquire some shape, but has not yet been properly addressed to. Traditional studies of gender stereotypes, unfortunately, are not able to uncover the underlying mechanisms of perception, which "create and run" the process of stereotyping due to specific reasons, objectively contained in the activity of subjects of interactions on the road. Attempts to detect and describe these mechanisms require research of real interactions of the subjects and objects of stereotypes, namely those and their specific characteristics that contribute to the emergence and actualization of gender stereotypes. The importance of this article is determined not only by the prospects of the development of theories of stereotypes as forms of everyday consciousness, but also the possibility of using some of the ideas for positive change of life of road users, accompanied by a high level of conflict, risk, interaction and challenges related to different factors of social reality. Gender stereotyping of subjects of road interactions are important factor clearly uncommitted to objective rules and norms of the culture of behavior on the road.

Keywords: gender, gender stereotypes, motorists, models, driving, interaction, conflicts