The problem of organizational and technical level and competitiveness in a market economy is universal, universal. The competitiveness of the organization is determined by its potential: the production and innovation. The potential of the organization can be defined as a measure of readiness to perform assigned to it production and economic and technical problems. Effectiveness-effective solution of problems of increase of competitiveness of construction enterprises Russia requires improved management of development of personnel potential. The object of research is industrial-economic activities of construction companies in a competitive environment.The subject of research is the development direction of social and labor relations in the work group in order to increase the efficiency of the organization.

Keywords: Organizational and technical level of construction, competitiveness, capacity of the organization, personnel, motivation, social partnership, innovation