The article considers the issue of taking into account the emotional preferences of customers in the process of compiling a comprehensive service to increase customer satisfaction. The problem of forming an optimal set of services is solved, taking into account the emotional preferences of the client and the economic constraints in the form of the client's budget. Modifications to the method of branches and boundaries are proposed, reducing the number of calculations. An algorithm for solving the problem is developed and the results of a numerical experiment are presented, showing that the developed algorithm has basically a linear increase in execution time depending on the number of services. The advantage of this method is a significant reduction in operating time, as opposed to a complete search, as well as ease of implementation.

Keywords: formation of an optimal set of services, consideration of emotional preferences, the method of branches and boundaries