In modern conditions of digital transformation, companies are actively implementing customer Relationship Management systems (CRM systems) to manage customer relationships. However, the issues of data protection, confidentiality and transparency of interaction remain critically important. This article explores the possibilities of using blockchain technology to enhance the security of CRM systems and improve trust between businesses and customers. The purpose of the work is to analyze the potential of using blockchain in data protection of CRM systems, as well as to assess its impact on the transparency of customer transactions. The paper examines the main threats to data security in CRM, the principles of blockchain technology and its key advantages in this context, including decentralization, immutability of records and protection from unauthorized access. Based on the analysis, promising areas of blockchain integration into CRM systems have been identified, practical recommendations for its application have been proposed, and the potential effectiveness of this technology has been assessed. The results of the study may be useful to companies interested in strengthening the protection of customer data and increasing the transparency of user interaction processes.

Keywords: blockchain, CRM-system, security, data protection, transparency, customer interaction