The real estate market model based on dependence of the price on appeal of housing is offered. The results of assessment of adequacy to the offered model received during the research of 22 real estate objects of the city of Perm during the period from 2016 to 2017 are given. The structure of the tree of criteria forming a complex indicator "appeal of housing" is offered. Restrictions of use of the offered model are revealed and also the fields of her admissible use are described.

Keywords: market model, real estate object, complex estimation, tree of criteria, appeal of housing