The article shows the fundamental importance of integrating environmental considerations into economic development of modern countries. Identified the problem of forming an innovative economy based on environmental safety and efficiency of use of natural resources. We prove the thesis of the need to integrate environmental considerations into the system of economic relations in the direction of the explication of the reasons for the ineffectiveness of the current ecological economic mechanism of nature. Identifies the main problem areas for example recreational nature resort region of Russia - the Caucasian Mineral Waters. Suggests ways to improve the organizational and economic mechanism of nature on the basis of a systematic accounting of natural resource rents and stimulating environmental management.

Keywords: innovative economy, environmental factor, environmental management, sustainable development, natural capital, environmental economics, natural resource rent, promoting environmental management, government regulation.