The model of a numerical estimation of information contents of the Internet sites, based on the thematic analysis of texts is considered. The estimation is made with use of the private qualitative criteria corresponding accepted to "values of a society». On the basis of the expert analysis and sociological interrogations sets of criteria for an estimation of a thematic accessory of Internet sites are formulated. Numerical value of conformity turns out with use of statistical methods of the thematic analysis. For the analysis sets of the linguistic keys corresponding to formulated criteria are used. The received result is used for reception of the generalised rating of the site establishing its social importance.

Keywords: thematic analysis, site rating, value of a society, ranging, linguistic key