The study presents the results of years of research in the field of creation of effective management of the firm from the position of applied linguistics. The aim of this work is the presentation of scientific and practical results of using the technology of process management organization, methods of linguistic efficiency taking into account the factors of linguistic personality of the employee. The study deals with the description of applied linguistic and managerial models, views, practical results of its application in the applied field to assess to maintain production and reduce losses.

Keywords: applied linguistics, organization, planning and enterprise management, language personality, employee motivation