We updated the disintegration of the social reality in the various configurations of the local social experience in turbulence of the world risk society, the need not to choose, and to mediate between disparate cultures and values, moral relativism and spiritual crisis of identity. In Western social thought in the late ХХcentury. there are several theories that emphasize neotrazhatelnuyu, constructive nature of knowledge, its language and cultural-historical conditioning. Such ideas to the greatest extent, reflected in the direction of "constructivism in the broad sense", which refers to the paradigm of research in social sciences with its ontology, epistemology, methodology and ethics. The paper analyzes the methodological strategies of social theorists, who are representatives of this direction or express ideas in tune, reflecting the changing nature of cognitive situation of society in the modern world.

Keywords: constructivism, the constructive nature of knowledge, truth, pluralism, autopoiesis, methodological strategies in social cognition