This article describes the developed tool for creating a report on the effectiveness of sales channels for the hierarchical structure of sales channels. The developed model for the report on sales channels takes into account the type of source, the criterion for the freeness of the sales channel, the source of traffic and the source of customers themselves. The ROI is estimated and customer conversion activity data is tracked. The article also describes the results of the implementation of the model and its use.

Keywords: sales channel, meta-information, contextual advertising, call tracking, ROI, Google AdWords, Yandex.Direct