This paper describes the problems of identifying effective sales channels for services working with a call center. The solution is presented in the form of a multi-level model of sales channels that works with call tracking with a limited number of phone numbers. This approach can be applied in services of small and medium-sized businesses, which cannot afford a large number of phone numbers for call tracking.
Keywords: sales channel, contextual advertising, call tracking, call center, marketing, Yandex Direct, Google AdWords
Examines the problem of urban transport infrastructure in terms of rational organization of maintenance and repair of cars on the principle of optimal placement of workshop on urban land and services offered. The factors, allowing to solve the problem of the randomness of the location of such enterprises.
Keywords: Maintenance and repair of motor vehicles, auto service facilities, rational layout, the list of services, quality, factors, Tyumen region
One of the conditions of reducing the transport work cost is management of the automobile elements life on the basis of objective standards. In the conducted research, forming of the automobile elements life, according to seasonal variations of operational rate and conditions, is considered. A method of correcting coefficients determination was developed; it was based on estimated deterioration for each month, derived from the average deterioration rate of the friction linings and automobile running per month. Calculation of correction factors was carried out with the use of the imitating model. The obtained results allow modelling the braking system elements life, taking into account seasonal unevenness of requirement of them. Using that information, it is possible to correct spare parts requirement and, accordingly, to reduce cars downtime while waiting to be repaired, as well as volume of stocks.
Keywords: the specification of the resource, resource generation, and seasonal variations in the intensity of use of the vehicle, correction specifications resource braking system of vehicles