For a decision maker, the problem is to choose the best franchise on a wide variety of existing Russian and foreign alternatives in the face of uncertainty. For a successful business, a decision maker needs to analyze the data on all the criteria among the selected franchises. In this paper, 5 alternatives- franchises of linguistic centers were considered. To calculate the weights of the importance of the criteria, the hierarchy analysis method was used. By fuzzy criteria using the Fuzzy VICOR method, a comparative analysis of several franchises was conducted. As a result, the best franchise for doing business was revealed. The Fuzzy VICOR method allows to get an effective result even in the conditions of uncertainty of input data.

Keywords: decision making, franchising, fuzzy decision making method, hierarchy analysis, defuzzification, Fuzzy VICOR