The subject of the study is the search for relevant solutions for the adaptation of cultural heritage sites. The object of the study is the bell towers of St. Petersburg. The purpose of the study is to systematize the bell towers of St. Petersburg by types and develop a proposal for their adaptation using the example of one of the identified types. The bell towers of cultural heritage objects, as a rule, are urban planning dominants, as well as valuable historical monuments. In this paper, the uniqueness of the bell towers is considered and a variant of their modern use is proposed in order to popularize objects, as well as to form the tourist attractiveness of St. Petersburg. For these purposes, the authors of the article consider it expedient to use the sites of belfries for observation platforms, revealing an overview of the views of the city. The practical value of the study is aimed at involving this type of cultural heritage object in the modern realities of the existence of the city and the church.

Keywords: diversification of management, production diversification, financial and economic purposes of a diversification, technological purposes of ensuring flexibility of production