The relationship between the affective and cognitive components of attitudes in relation to a surrounding cultural landscape is investigated on a concrete example. The functions of distribution of perception level for cultural infrastructure are calculated on the basis of the experimental results obtained in May-June, 2015 by questioning among students of DonSTU. The emotional component was determined by technology of semantic differential. The primary data were processed in the nonlinear model developed within the catastrophe theory. The cognitive component was found by a technique of direct poll with the subsequent factorization by a classical method and allocation of key parameter. The difference in affective and cognitive perception of cultural infrastructure is discovered. At the group level the number of respondents which declared positive and strongly positive cognitive assessment are 10% more than for emotional one. With neutral perception, on the contrary, is 7% more on an affective indicator. In general on group the cognitive assessment is overestimated, the average level of emotional perception of infrastructure is 0,14 and cognitive is 0,27 (on a scale from -1 to +1). At the individual level these indicators among themselves practically don't correlate (Pearson's coefficient is 0,2).The received results say that the standard technique of direct poll at research of a cultural landscape is limited and it should be supplemented with the analysis of emotional perception. Such analysis for the considered audience is provided in work.
Keywords: cultural attitudes, affective component, cognitive component, questioning, semantic differential, nonlinear model, theory of accidents, function of distribution, perception assessment
Results of poll of students of the Don state university about a cultural complex of the Rostov region are given in article. The main cultural and leisure installations of respondents, their relation to cultural infrastructure of Rostov-on-Don and area, their main cultural interests are shown. On the basis of these data conclusions are drawn on the level of satisfaction of cultural requirements of students.
Keywords: cultural complex of the Rostov region, cultural requirements, sociocultural elements, cultural services
This scientific research is directed on measurement of level of satisfaction of students with a cultural and leisure complex of Rostov-on-Don, ability of cultural infrastructure to sustain inquiries of the population, and reveals the problematic side of the existing cultural complex. Research took place from December, 2013 to May, 2014 by a questioning method. It's received low level of satisfaction with the functioning of the cultural complex among young people. Revealed a low level of interest of the population in their cultural development. It is shown that the existing cultural infrastructure is not able to fully perform their functions of the cultural development of the population and neeeds to change.
Keywords: cultural complex, sociographic measurement, questionnaires, descriptive statistics, cultural infrastructure, cultural level of the population, leisure