The present paper is devoted to the problem of social modeling consumption of medical care in Russian society. Medical care consumption is analyzed as dynamic interaction of different variables, the interaction of actors in the medical system in a social context. The aim of this article is to reconstruct ideal types of medical behaviour on the theoretical level. The author comes to the conclusion about the determination of medical care consumption models by socio-economic transformation of Russian society at the turn of the century.

Keywords: consumption, medical care, social models, behavior strategy, healthcare institute, transformation, medical care accessibility