The article discusses the development and characterize the state of the consumer market of Rostov region, the comparative analysis of the main characteristics of the local consumer markets municipalities Rostov region, held their ranking.
Identified key issues of long-term development of the consumer market of Rostov region, in terms of infrastructure and organizational development, in terms of the development of competition, in terms of ensuring consumer protection. The main constraints on the development of the consumer market in the Rostov region.
Identified priority areas, the main objectives and activities of the development of the consumer market of Rostov region for the period until 2020.
Keywords: Consumer market and city consumer market, ranking, key challenges, constraints, priorities, objectives and activities of the regional long-term development of the consumer market, the strategy of socio-economic development of the region.  

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