The paper presents an assessment of the current situation in light industry, evaluated the prospects for further development of the market. The structure of the advertising strategy enterprises of light industry. The stages of planning an advertising strategy. Compiled list of advertising media recommended for use in the garment industry.

Keywords: light industry, advertising strategy, purpose, effectiveness, target audience, planning

The article deals with the organization of business on the basis of franchise agreements, are the benefits of this form and the possible development strategies. In addition, the article describes the possible directions of state support for the franchise as a source of employment and increase economic stability in our country.

Keywords: franchise, service, strategy, brands, investment

This article discusses current issues of modern use of the benchmarking system on the example of the clothing companies. Benchmarking is able to dramatically affect the economic and marketing activities of enterprises, as well as foster a constructive dialogue between business structures. Research results revealed the garment industry in the Rostov region, related to the type Brand Non-Recognition and Brand Recognition.

Keywords: benchmarking, comparative analysis, marketing environment, competitiveness, market conditions, the image.

In article it is constructed трехзвенная model of participants of branch system of an estimation and certification of the qualifications, including the branch base organisation, the ekspertno-methodical centre and set of the centres of an estimation and certification of qualifications. The role of the base organisation in the given system is shown. Character of interaction of the branch base organisation with the basic participants of system of an estimation and certification of qualifications at level отрасле is defined. The basic functions of the branch base organisation are allocated and the order of its functioning is defined. The interrelation of the branch base organisation with participants of national system of an estimation and certification of the qualifications, presented by the Socially-state council and the base organisation - National agency of development of qualifications is shown.

Keywords: Management of process of support of raw materials of the enterprises, macrologistical system, functional structurization, objective structurization, competitiveness factors.

The catalytic activity of Pt/C and PtxNi/C electrocatalysts prepared by  borohydride methode was studed. It was established that the specific activity  of fresh prepared Pt3,7Ni/C  catalyst  in oxygen  electroreduction  reaction is higher in compare with Pt/C material. After treatment of Pt3,7Ni/C material in the hot acid  nickel in the surface layers of nanoparticles was dissolved and the composition of nanoparticles was changed to Pt5,6Ni. The electrochemical surface area of the Pt5,6Ni catalyst and specific activity was slightly decreased after corrosion treatment. 

Keywords: platinum electrocatalysts, corrosion stability of the nanoparticles, fuel cells, X-ray diffraction, borohydride synthesis

В данной статье приводятся примеры стандартных и не стандартных точек контакта с потенциальными клиентами, описаны механизмы их выявления, а также приведены примеры из практического опыта работы авторов по данной теме. Дано определение понятию «клиентоориентированнсть» с точки зрения клиента, и предложены варианты, где применима данная стратегия. Поднят вопрос о качестве обслуживания и что стоит за этим пониманием для клиента, чего он ждет от сферы услуг и на что рассчитывает. В статье рассмотрены этапы анализа точек контакта, приведены примеры влияния этих точек на формирование лояльного отношения клиента к качеству услуг. 

Keywords: услуга, точки контакт, идентификация, стратегия, анализ, клиент, потребитель, контакт, точки взаимодействия, ориентация на клиента

  The purpose of this work is identification of optimum methods of an as-sessment of a resistance to stress in work of the modern organizations of a services sector. This article considers the major factors influencing effective work of the personnel in a services sector under the influence of various stressful situations.  Categories of the workers who are most subject to psychological instability on workers are defined.   

Keywords: resistance to stress, testing methods, service economy

The short analysis of treatments of the concepts "monitoring", «social monitoring», «economic monitoring», "environmental monitoring" is provided in article. Consideration of complex system of ekologo-sotsoi-economic monitoring is offered, making elements of this system, and as its paramount tasks are defined.

Keywords: monitoring, environmental monitoring, social monitoring, economic monitoring, complex system ekologo-sotsoi-economic monitoring.